Keeping your website up-to-date with new products and related news is very important. First of all it shows your visitors/customers that you are a ‘cutting edge’ company, one step ahead in its chosen field. The other reason, and this will be covered in great depth in a later article, is that the search engines will see you updating your website with fresh content and you will receive credit for doing so.
Sometimes writing articles and newsletters can be a drain on your creativity and you’ll get a ‘writers block’. Also, how on earth are you to know what is happening within your market when there are four of you running a small company with no time to spare? As usual the internet is brimming with solutions.
The first, and most heard of, is Google Alerts. That’s right, Google will mail you with news of anything that becomes newly available on the ‘net. All you do is enter in the ‘keywords’ you want to be alerted about (new products, your competitors, travel news, a popstar, etc) and then choose from a few options regarding the incoming email and that is it.
Next is Yahoo Alerts – this is the exact same service as Google’s but Yahoo has a different way of finding information (an algorithm) so some of the alerts may differ.
Then, finally, we have an alert service that scours the world of social media (for example Facebook, Twitter and services where individuals create the flow of information). Social Mention leaves no service untouched whilst listening out for your alerts. This image sums up their service nicely.
