What is a website? In the early days of the internet that was probably an easy question to answer. Today, however, the question is a difficult one indeed!
- Is it a convenient way to shop, with goods being delivered to your door?
- Is it a way to watch movies or listen to your favourite songs?
- A place for you to advertise a product and promote your business?
- Stuck for directions or need to know how to fix a problem on the car?
- Somewhere to write about your favourite hobby or passion?
It is obvious that the answer is “all of the above”. The only limit to what can be achieved on the internet is your imagination.
Website Creation
To begin with you have a domain name. This begins with www. and ends with one of the following .net .com .org , for example. These can be purchased by yourself on-line or I can assist you with it.
Then you have a website made. There are several ways to make a website, the main two are by using a content management system (WordPress, Joomla) or by using the standard web languages (HTML, CSS, or Flash, etc). Depending on your needs I can discuss the various pros and cons of each option with you.
When you have the site built it then needs to be hosted. There are millions of companies offering these services, again, if you are unsure of the best way to go I can help you with that.
Once everything is up and running then a few loose ends will be tidied up. A full back up of all work needs to be carried out so nothing is lost incase of a virus, for example, e mail accounts will be set up and if it is a content management system then adequate instruction into its use is needed.
Search Engine Optimization
Once a website is made it then has to be found. If you are offering a service or selling products on your website then it is crucial that it receives as many visitors (potential customers) as possible. The technique of making your site more visible is known as ‘Search Engine Optimization’.
Different websites designs, construction methods and content all require a slightly different approach to their SEO. But, as a generalization, one of the best ways to attract the search engines and the visitors is to have good quality, well w content. Impala Web Design has a team of professional writer and content creators ready to help you become more popular and we are also fully aware of all the ‘SEO friendly’ website construction methods.
If you already have a website and content then we can provide you with analytical SEO reports to help you plan future additions to the site or assist in market research.
E Commerce
If you have products to sell are you making the most of your website? Can visitors order through the site and pay with their credit cards? If not then you could be missing out on a large number of potential customers.
Do you have a Paypal account and need a website integration solution?
Implementing credit card/shopping cart system is not really something you would ‘have a go at’, best leave that to an experienced developer. However, Paypal have some useful tools to help you.