In the previous article on SEO we made sure that the website was found by the search engines. But, unfortunately, that isn’t enough!
You see, your website selling car stereos is now online and in the search engines alongside many thousands of other sites selling car stereos.
To test if your customers can find you try searching for two things – one is your brand name ‘stereos-r-us’ and the other are the terms that you would like people to find you with, these are called ‘keywords’. Keeping with our ‘stereos-r-us’ theme you would expect keywords such as -
- panasonic car stereos
- best mp3 car stereo
- car stereo under 100 pound
Whilst reading this article open a new browser and think up of the search terms or keywords that you would like people to use to find you (be creative) and then look down the search results to see where you are, make a note of your position for each term. If you are not on page one try up to page five.
So, where did you appear?
If you were not as high as you had hoped ….. or not even found, then we now go into the realms of Search Engine Optimisation ….. and let battle commence, for your competition is also playing the game.